Research has shown that the free flow of information created by internet technologies can open new markets, lower the costs of doing business and serve customers better. Yet many companies have discovered that achieving these benefits is far from straightforward.
Transition! Magazine is a free resource for Hawaii's teens, distributed through local high schools. Because the print edition is circulated only three times a year, a companion web site was created to draw readers during the rest of the year, and to create an online community.
Eye-catching colors, based on the logo, were used to create an appealing look. To encourage visitors to return regularly, the site features polls, drawings and contests. A discussion board provides the foundation for a community of readers.
